Amazon’s advertising unit that is also related to sales for other service offerings has seen a growth in its revenue by 87%. Amazon advertising launched about 40 new features & self-service capabilities in its earnings release. One of the examples is a tool that is into creating regional sponsored product campaigns. It is also expanding its services in Australia, Europe, India, Japan & Saudi Arabia. Throughout the pandemic, digital advertising has proven to be effective with an increase in the trend of online shopping. The company made its first presentation at the IAB NewFronts taking its step towards digital media.