As of this week, Apple’s requirements for apps to follow its AppTracking Transparency are now in effect. These requirements went hand-in-hand with the iOS 14.5 launch and impacts how an app can track users and access their advertising device IDs. Apple has provided developers with specific implementation steps, which will be reviewed when apps are submitted to Apple for approval. As part of the submission, companies need to explain why they want to track users, as required under Apple’s guidelines. As implemented, the process will mean that the app user would receive a pop-up telling them that the app wants to access the user’s unique device ID for advertisers. The pop-up asks the user if they want to be tracked and why the app they are using wants them to opt-in. The “why” is something that the app developer will need to draft and have contained within the pop-up.
Source: The National Law Review