Families in-home quarantine due to Covid-19, increased dependency on social media to stay connected and indefinite work from home have pushed demand for mobile phone data and fibre-to-home (FTTH), popularly known as home Wi-Fi.
There has been a sharp increase in demand in FTTH by consumers as work from home is declared in most companies and families now depend on the internet more than ever,” said Rajesh Chharia, president of the Internet Service Providers’ Association of India. Industry executives estimate a 50-60% surge in broadband data consumption over the past two months. There are 22 million wired, or fixed-line, broadband subscribers in India, with Bharti Airtel, Reliance Jio Infocomm, and state-run Bharat Sanchar Nigam Ltd. among the major providers. Airtel’s mobile data consumption is estimated at 16.9 GB per user per month for the January-March quarter, according to a report by Emkay. Assuming an average of 14.1 GB in the fourth quarter, data consumption may rise by 10%-15% or more in the April-June period, analysts said.
Source: Economic Times