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“Digital is rarely where funding is cut”, says UST Chief Digital Officer

In a tough economic environment digital is rarely cut even though reductions are made in discretionary funding said Trent Mayberry, Chief Digital Officer (CDO) at UST. He made the statements after experiences of leading the digital transformation solutions company.

Mr. Mayberry says that new jobs are evolving as the job market goes digital. He adds that mastering digital is the best way to reach out to customers, partners and deliver new products/services. He warns that embracing digital, cloud or IoT without significant attention to cyber security can be disastrous. Emergence of fluid partnerships between companies to meet more sophisticated customer needs will add further to business risk.

Source: Business Line

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