Digital advertising’s hot streak appeared to have lasted into the first quarter as travel starts to return and e-commerce spend persists, Analysts said.
Some digital ad players had been expecting the impact of Apple’s privacy change, which goes into effect next week, to have impact in the first quarter. Snap’s revenue guidance of 56% to 60% growth should prove conservative. Canaccord Genuity analysts said they expect another quarter of strong and growth for Facebook, at 33% year-over-year,J.P. Morgan Analysts said. Bernstein Analysts noted that YouTube ended 2020 on a “phenomenal note,” growing its ads business 46% year-over-year in the fourth quarter. Twitter beat guidance of a 16% to 29% growth rate to reach 36% year-over-year. Analysts foresee a 29.2% growth in advertising year-over-year.