Tech Business and Politics

INS asked Google to increase its share in advertising revenue

In a letter to Google, the Indian Newspaper Society asked Google to compensate Indian newspapers for using their content and insisted that the global search giant increase the publisher share of advertising revenue to 85 per cent.

INS President L Adimoolam said publishers are also facing a very opaque advertising system, as they are unable to get details of Google’s advertising value chain.

It also raised the issue of the shrinking share of advertising revenue to print media in the digital space as Google is taking a giant share of advertising spends, leaving publishers with a small share.

The INS also raised the issue of giving greater prominence to editorial content from Registered News Publishers to tackle fake news, as Google picks up content from several sites

that are not credible, thus “amplifying misinformation and propagation of fake news”.

Source: The Print

Link: Indian newspapers want Google to pay 85% of ad revenue for content, cite Australia law (theprint.in)

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